AI search is changing how people shop

Your store should show up when
shoppers ask ChatGPT where to buy
handmade jewelry

Millions of shoppers now ask ChatGPT “where should I buy X?” Most stores never come up. Find out if yours is one of them — and what to do about it.

Free · No account needed · 15 seconds

Works with:ShopifyEtsyWooCommerceWordPressSquarespaceWix
C
ChatGPT
“Where can I buy the best handmade jewelry online?”

Here are some great places to find handmade jewelry:

1.
Artisan & Co.
Known for unique handcrafted pieces
2.
Goldsmith Studio
Premium custom jewelry maker
3.
The Silver Leaf
Sustainable handmade accessories
⚠️
Your store isn't showing up
Your competitors are getting these customers
✦Semlo shows you why — and how to fix it
Trusted by store owners onShopifyEtsyWooCommerceWordPressand more

Why this matters

Shoppers are asking AI where to buy things.
Most stores aren't part of the answer.

When AI recommends stores, it picks 2–7 names. If yours isn't one of them, that shopper goes elsewhere.

58%
of shoppers use AI before buying
More than half of your potential customers now ask ChatGPT or Google AI before deciding where to shop.
2–7
stores recommended per AI answer
AI doesn’t list everyone. It picks a handful of stores and recommends them directly. Everyone else is invisible.
8×
more AI traffic to Shopify stores
Since January 2025, stores visible in AI answers are seeing 8 times more visitors from AI tools.

The process

See where you stand in 15 seconds

No technical knowledge needed. If you can paste a link, you can use Semlo.

01

Paste your store link

That’s it. No setup, no login, no technical knowledge needed.

✓ Takes 5 seconds
02

We test 6 things AI looks for

Our system checks whether ChatGPT and other AI tools can actually find and recommend your store.

✓ Checks run automatically
03

See your score and what to fix

You get a plain-English report showing exactly what to fix — no tech skills needed.

✓ No tech skills needed

What we look at

6 reasons AI might be ignoring your store

↑ High impact

Is AI even allowed to visit your store?

Sometimes stores accidentally block AI tools from looking at their pages. You’d never know — until now.

↑ High impact

Does AI know what your store is about?

There’s a simple page you can add that tells AI exactly what you sell and who you serve. Most stores don’t have it.

↑ High impact

Can AI read your product listings?

AI needs product info in a specific format to recommend it to shoppers. We check if yours is set up correctly.

Medium

Can AI find all your pages?

AI needs a complete list of your store’s pages to explore it properly. Without one, it misses most of your products.

Medium

Does AI have reason to recommend you?

AI recommends stores that answer shopper questions well. We check if your store content gives AI a reason to mention you.

Pro feature

Are you actually appearing when people search?

We ask ChatGPT and Perplexity directly — ‘where should I buy [your product type]?’ — and see if you come up.

The difference

The difference Semlo makes

❌Without Semlo

“Where can I buy handmade candles?”

1.Competitor A
2.Competitor B
3.Competitor C
You're invisible
→
✅With Semlo

“Where can I buy handmade candles?”

1.
★ Your Store
Now recommended by AI
2.Competitor A
3.Competitor B
You're recommended

What store owners say

Store owners are already seeing results

“

I had no idea my Etsy shop wasn't showing up when people asked ChatGPT for gift ideas. After fixing what Semlo found, I got my first AI-referred sale within 3 weeks.

S
Sarah K.
Handmade Jewelry · Etsy Shop
★★★★★
“

My candle shop was invisible on ChatGPT. Semlo showed me three things to fix — I did them over a weekend with no tech help. Now I show up when people ask for “best soy candles to buy online.”

M
Marcus T.
Candle Store · Shopify
★★★★★

FAQ

Questions we always get

Not at all. If you can copy and paste a link, you can use Semlo. The fixes come with plain-English instructions and screenshots. No coding, no developers needed.

Google is still important, but AI tools work differently — they don’t show a list of links, they pick 2–3 stores and say ‘I recommend these.’ A high Google ranking doesn’t mean you’re visible in AI results. You need both.

Yes. For Etsy shops, we track whether your shop and products come up when people ask AI about your category. While we can’t change Etsy’s pages directly, we show you how to build AI visibility through content and other channels.

The check takes 15 seconds. Most fixes take a weekend to implement. AI tools typically update their recommendations within 2–6 weeks of changes. Some customers report seeing AI-referred sales within 3–4 weeks.

Your next customer might be
asking ChatGPT right now.

Find out if your store shows up — before your competitors do.

Free · No account needed · 15 seconds