Privacy Policy

Semlo is operated by Ticketalo LLC, a company incorporated in Delaware, USA. Our product is available at semlo.io.

Contact: hello@semlo.io

We collect the following types of information:

a) Account information

When you create an account, we collect your name and email address. You provide this directly when signing up.

b) Store information

When you add a store to Semlo, we collect the URLs and publicly available information about your store — such as your store name, location, product category, and profile information visible on platforms like Etsy. We do not access any private or seller-only data from these platforms.

c) Usage data

We collect information about how you use Semlo, including which features you use, audit runs you perform, and your visibility scores over time.

d) Payment information

Payments are processed by Stripe. We do not collect, store, or have access to your credit card number, bank details, or any payment credentials. Stripe handles all payment processing in accordance with their own Privacy Policy. We receive only non-sensitive billing metadata such as your subscription plan and billing status.

e) Communications

If you contact us via email or use our in-app feedback form, we store your message and email address to respond and improve our service.

We use the information we collect to:

• Provide and operate the Semlo service
• Run visibility audits on the store URLs you provide
• Show you your AI visibility score and recommendations
• Send you emails you have opted into (audit results, weekly reports, product updates)
• Respond to your support requests and feedback
• Improve and develop new features
• Detect and prevent fraud or abuse

We do not sell your personal information to third parties. We do not use your data for advertising purposes.

Your account and store data is stored securely using Supabase, a cloud database infrastructure provider. Data is stored on servers located in the United States.

We retain your data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it.

Semlo uses the following third-party services:

• Supabase — database and authentication (supabase.com/privacy)
• Stripe — payment processing (stripe.com/privacy)
• Resend — transactional email delivery (resend.com/privacy)
• Vercel — hosting and infrastructure (vercel.com/legal/privacy-policy)

Each of these providers has their own privacy policy governing their handling of data.

Semlo uses only essential cookies required for authentication and session management. We do not use advertising cookies or tracking cookies.

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Receive a copy of your data in a portable format

To exercise any of these rights, contact us at hello@semlo.io. We will respond within 30 days.

Semlo is not directed at children under the age of 13. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. For significant changes, we will notify you by email.

If you have questions about this Privacy Policy, please contact us:

Ticketalo LLC
hello@semlo.io
semlo.io